Friday, March 4, 2016

#BestChamber Practices: How to Increase Membership without Selling; 30th annual 'Salute to Business' luncheon celebrates growing economy; New Arrival: New Castle-Henry County Chamber of Commerce 2016 Community Map Directory; Kentucky Chamber 11th Annual Business Summit has BBC's Katy Kay for Keynote Address; UW Parkside Chancellor: Debbie Ford: Appreciating the power of regional partnership in Southeastern Wisconsin; Hispanic Chamber of Lake County Speaker Series: Immigration & Economic Development Round Table; Chamber interest: Lauderdale County looking for right fit in administrator; Virginia Chamber of Commerce Joins Suit Against EPA Rules; Town Square Publications Chamber of Commerce Membership Directories; Friday: 157 Rules for Executive Success in Organization Management (and your Chamber of Commerce) by Patrick McGaughey


Happy Friday Chamber World! It's going to be a GREAT day!

#BestChamber Practices: How to Increase Membership without Selling 

When thinking about acquiring new members, we typically focus on it from a selling perspective. We think: What can we say to our prospective members that will convince them to join us? But, there’s a better approach that can be used, and to clearly understand it let’s discuss the three reasons why people do not join your organization.

1 – They don’t want what your organization is offering.
2 – They don’t trust and/or believe what you say about your organization.
3 – They don’t believe your organization will actually work for them.

So, let’s address each one of these.

Number One. There’s not much you can do about this reason. You can’t “sell” someone something they don’t want. Therefore, when it comes to this one, you just have to move on.

Number Two. Here, the prospective member does not believe what you’re saying about your organization, and no matter how you promote it to them, they just won’t buy it.

Number Three. The prospective member may really want what your organization has to offer. They may clearly see how they could benefit from it. But what they do not believe is that they can actually get that benefit for themselves. Now, we already know we can’t do anything about number one, but the other two are factors that we can help prospects overcome. - See more at: U.S. Institute



30th annual 'Salute to Business' luncheon celebrates growing economy

Jeff Rea,
St. Joseph  County Chamber



Tuesday afternoon, the St. Joseph County Chamber of Commerce celebrated its 30th annual "Salute to Business" luncheon.
Held at Century Center, the community gathered to celebrate local businesses and the growing economy; recognizing individuals who have made an exceptional impact in the county.
“We believe as a community that we're growing, population is growing, income is growing, more people working in St. Joseph County than any time ever in our history so all the indicators are good and the people in this room are a large part in doing that,” said Jeff Rea, President & CEO, St. Joseph County Chamber of Commerce.
With more than 900 people in attendance, Rea says this year's turnout is the biggest the Chamber of Commerce has seen yet. See more: WNDU 16











New Arrival: New Castle-Henry County Chamber of Commerce 2016 Community Map Directory


The New Castle-Henry County Chamber of Commerce 2016 Community Map is available at the New Castle-Henry County Chamber today! Thanks to Missy Modesitt, Mary Campbell and the chamber team for their help and direction putting this together!





Town SquarePublications  (www.townsquarepublications.com) can help you accomplish your chamber's gloss map, directory, community guide or publication needs at no expense to the chamber. Please email John Dussman at jdussman@tspubs.com or call (847)-427-4633. 








Kentucky Chamber 11th Annual Business Summit has BBC's Katy Kay for Keynote Address

July 14-15, 2016 | Louisville Marriott Downtown



Be a part of the conversation to shape the course of our state. The Business Summit brings together diverse ideas to answer the question: What are the decisions we have to make to move Kentucky forward? Join your peers, business leaders, legislators and educators for a dialogue on Kentucky that explores solutions and inspires change. The agenda is currently under development. Details coming soon.

Annual Dinner Keynote | 6:30 p.m. Thursday, July 14
Katty Kay
Lead Anchor | BBC World News America



WASHINGTON FROM A DIFFERENT ANGLE
  • Katty Kay offers a fresh perspective on American politics that only an outsider can provide. The veteran BBC anchor - based in Washington since 1996 - has the experience and reliable sources to talk about the story behind today’s headlines from Washington and provide valuable context.
  • Guest commentator on NBC’s Meet the Press and MSNBC’s Morning Joe
  • Lived and reported from the Middle East, Africa, Asia, Europe and Washington, D.C.
  • Offers global and fresh perspective on American politics and global affairs
  • Co-author of Womenomics and The Confidence Code
Read more: Kentucky Chamber


UW Parkside Chancellor: Debbie Ford: Appreciating the power of regional partnership in Southeastern Wisconsin


Attending many community gatherings east of the I, west of the I, north of KR and south of KR has provided me with an appreciation for our region’s competitive spirit.
Last week, there were two events on the same day that spoke volumes about a trend of collaboration that is gathering momentum in Southeastern Wisconsin.
More than 150 people attended the Racine Area Manufacturers and Commerce legislative breakfast Thursday featuring Assembly Speaker Robin Vos, Assembly Minority Leader Peter Barca, Rep. Cory Mason, and Sen. Bob Wirch. Due to illness, Sen. Van Wanggaard and Rep. Tom Weatherston were unable to attend.
I am not here to debate pros or cons of redistricting, however, Southeastern Wisconsin now has three highly influential elected officials in Madison no longer bound by county borders. Senators Wirch and Wanggaard, and Rep. Barca have constituents in both Kenosha and Racine counties.
Their position in serving citizens of both communities provides a unique opportunity to build understanding that can lead to greater regional success.

Combined business event

Later that day, RAMAC and the Kenosha Area Chamber of Commerce joined forces at a Business Blender/Business After 5. Close to 200 representatives of our vibrant business community were on hand. Economic development in Southeastern Wisconsin is not bound by county borders. Rather, expanding opportunities are available when we work and grow as a region.
A half century ago, the decision to build a four-year UW institution between the region’s two largest cities may have been more compromise than strategic. Choosing one city over the other for the new UW campus would have been shortsighted to say the least. Early on, however, the decision to “split the difference” may have caused neither community to quickly embrace UW-Parkside as its own.
Fast-forward 50 years: We now see this “compromise” as a great benefit to the region. The vision of leaders like George Molinaro and Kenneth Greenquist proves more valuable each year. The regional impact of our university is clearly evident in the student body (70 percent from Kenosha or Racine county and the split is 50-50); in our alumni (60 percent live in Racine or Kenosha county and the split is 50-50); and in our community partnerships (the Small Business Development Center, the Ralph Jaeschke Solutions for Economic Growth Center, the App Factory, the Rita Talent Picken Regional Center for Arts and Humanities, Science Night, and the Institute of Professional Educator Development). Read more: Kenosha News


Randy Yagiela leads Hillsdale Chamber

After seven months of serving in an interim role with the Hillsdale County Chamber of Commerce, Randy Yagiela has accepted the job as executive director.
Yagiela holds a master’s degree from Eastern Michigan University and a bachelor’s degree from the University of Michigan. He is an adjunct instructor for Siena Heights University, is a certified business solutions professional, earned his certified workforce development professional status and is the founder of Transformation Connection, a grant-writing business.
Yagiela said the decision was an easy one, as he has enjoyed working with the community.
“We have got a lot of real positive comments from people around the community,” he said.
The rest of the Chamber team remains in place; all of the board of directors were re-elected for 2016, and Rachel O’Heran remains on the staff as the manager of special events and membership.
“Rachel has done a phenomenal job,” he said. “We are a good team.” Read more: Hillsdale Daily News

Hispanic Chamber of Lake County Speaker Series: Immigration & Economic Development Round Table

Belvidere Recreation Center, 412 S Lewis Avenue, Waukegan, IL 60085

Thursday, March 10 - 7:30 - 9:30 a.m.

This event is free to attend.

Panelists include:
U.S. Congressman Bob Dold
Senior Director of Programs for Illinois Coalition for Immigrant and Refugee Rights, Breandan Magee
Author of Logra Tu Dream: How 50 Successful Latinos & Latinas Turned Their Dreams Into Reality and founder of Logra Tu Dream, Arturo Nava
Owner of Rodriguez Home Inspectors, Jose Rodriguez

Moderator:
Mano a Mano Family Resource Center, Megan McKenna Mejia

Over the past twenty years, demographics have changed significantly in Lake County and other suburbs across the county. Immigrant populations have grown and now make up a significant portion of our community and our workforce. Reports show that foreign born workers overall have higher labor market participation and lower unemployment rates than their native born counterparts and are represented across sectors.

Additionally, research shows that immigrants have high business ownership and formation rates, contributing significantly to the small business sector.

Join the Lake County Chamber of Commerce Hispanic Chamber for a panel discussion made up of policy and business experts to learn about the economic contributions of immigrants and to discuss how leveraging the assets of immigrant communities can lead to a more competitive Lake County. More information: Lake County Chamber of Commerce



Chamber interest: Lauderdale County looking for right fit in administrator



 The Lauderdale County Board of Supervisors has hired a Tupelo-based marketing firm to assist the board in its search for a new county administrator.
    The Pace Group was selected Feb. 1 to head up the search for a replacement for former county administrator David Engel, who left last October after 14 months on the job. Engel returned to his previous position with the Brandon accounting firm of Fortenberry & Ballard where he worked for eight years.
    Board president Joe Norwood gave a laundry list of requirements in the search for Engel's replacement.
    "We're looking for a person who is a good fit for Lauderdale County. We feel like our future is ahead of us," Norwood said. "We're looking for someone who has a vision and understands economic development. We're looking for a person with honesty and integrity, a self-starter kind of person. That person should have a good work ethic, be a good listener and someone who is fair. We're looking for a person who can work with economic development people in attracting industry."
    Norwood said the candidate for the position must be uniquely qualified.
    "We're looking for someone who is able to understand the quality of life and help develop relationships with other entities in other counties," Norwood added. "We're looking for a well-rounded person who has a financial background and one who understands the role of county government. They will need to have good people skills."
    Norwood said he hoped supervisors would have a finalist selected within the next 60 to 90 days.
    "We thought David Engel did a good job," Norwood said. "We thought he was the best candidate for the job at the time we hired him."
    John Lovorn, CEO of the Pace Group, hopes to present at least five finalists to the board. The Pace Group found East Mississippi Business Development Corp. CEO Bill Hannah. Read more: Meridian Star
Virginia Chamber of Commerce Joins Suit Against EPA Rules

The Virginia Chamber of Commerce has joined 166 other business organizations in supporting a lawsuit challenging the federal government’s Clean Power Plan, which would require states to cut carbon emissions.
The move puts the chamber on the opposite side of the issue from Virginia Attorney General Mark Herring. He has joined 17 other states in filing a brief supporting the regulations.
Since its unveiling by President Barack Obama in August 2014, the Clean Power Plan has been a contentious issue across the nation. It aims to reduce carbon emissions in the United States by 30 percent by 2030, mostly by regulating coal-burning power plants.
Like many other business groups, the Virginia Chamber of Commerce worries that the regulations would hurt economic development, especially in rural areas.
The plan “threatens to drive jobs overseas and force businesses to close, causing harm to communities that provide the workforce for this industry,” the chamber said last week in a friend of the court brief filed in the U.S. Court of Appeals in Washington, D.C. Read more: News-Leader



Town Square Publications Chamber of Commerce Membership Directories 

Town Square Publications, a division of the Daily Herald Media Group, is a national chamber custom publishing group that specializes in developing partnerships by producing high-quality print and digitally integrated publications along with other added value programs dedicated to creating relevancy for local chambers of commerce and other membership focused organizations interested in raising non-dues revenues.

Town Square Publications parent company, Paddock Publications, has over 100 years’ experience of print product development and dedicated customer service in communities throughout the Midwest. Town Square Publications

For further information about Town Square's publishing partnership with chambers of commerce and our No-Cost guarantee and Earned Revenue Share Program, To request your publication proposal, Click here



Friday: 157 Rules for Executive Success in Organization Management (and your Chamber of Commerce) by Patrick McGaughey


RULE #133    Have a $50,000 level.

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