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Stephanie Klett to lead VISIT Lake Geneva
Stephanie Klett, Wisconsin’s Secretary of Tourism the past eight years, has been appointed president and chief executive officer of VISIT Lake Geneva.
The announcement was made today by the VISIT Lake Geneva’s Board of Directors. Klett is scheduled to assume her duties April 8, according to a news release from the group.
“Stephanie Klett is an outstanding choice to take the helm at VISIT Lake Geneva,” Michael Jackson, chairman of the board said in the news release. “She has been a visionary in the world of tourism and brings great energy and exceptional skills to our organization. We look forward with excitement to her coming aboard, and we have strong confidence in her ability to advance Lake Geneva’s interests with her proven management, marketing and communication experience.”
Klett’s name is familiar all across Wisconsin in the tourism industry. For 18 years she was the Emmy-winning host of the Discover Wisconsin Television and Radio series, where she has continued to guest host on occasion.
In January 2011 she was appointed by Gov. Scott Walker to lead the Wisconsin Department of Tourism, a position she held throughout the Walker administration.
Klett built a reputation for showcasing Wisconsin tourism businesses and promoting their value to visitors. The most successful campaign under her guidance focused on Wisconsin’s rich tradition of supper-club dining, which included promotions ranging from an award-winning television commercial, to trucks wraps, and development of Travel Wisconsin Supper Club venues at Lambeau Field in Green Bay and the Kohl Center in Madison.
“Tourism is commonly referred to as an industry, but it’s really the people business,” Klett said. “Every destination, every visitor memory, is built upon interactions between our service providers and commercial enterprises and the people who come to enjoy our amenities and invest their families’ dollars with us. We shine with visitors when our communities and businesses excel at providing extraordinary experiences, and that’s where we always need to keep our focus.”
In leading VISIT Lake Geneva, Klett will be responsible for strategic planning, business development, marketing, promotions, building strong partnerships and keeping the organization well managed and financially fit.
Klett, who grew up in nearby Beloit — the only girl with nine brothers — looks forward to joining VISIT Lake Geneva.
“Some of my early memories include the wonders of the Lake Geneva area,” Klett said. “When I was Miss Wisconsin 1992 and traveled almost constantly, this was the community I escaped to for a battery recharge. Over the years I’ve continued to come here often with my family to enjoy the lake, the shops, the fine dining. This opportunity to represent a community I’ve loved for so long is special to me, and I can’t wait to get going.” More: 27 WKOW.com
St Cloud Area Chamber of Commerce Regional Profile and Membership Directory
The St. Cloud Area Chamber of Commerce 2017 Regional Profile and Membership Directory is available at the St. Cloud Area Chamber today! Thanks to the chamber team for their help and direction putting this together!
Town SquarePublications (www.townsquarepublications.com) can help you accomplish your chamber's gloss map, directory, community profile or publication needs at no expense to the chamber. Please email John Dussman at jdussman@tspubs.com or call (847)-427-4633.
Klett’s name is familiar all across Wisconsin in the tourism industry. For 18 years she was the Emmy-winning host of the Discover Wisconsin Television and Radio series, where she has continued to guest host on occasion.
In January 2011 she was appointed by Gov. Scott Walker to lead the Wisconsin Department of Tourism, a position she held throughout the Walker administration.
Klett built a reputation for showcasing Wisconsin tourism businesses and promoting their value to visitors. The most successful campaign under her guidance focused on Wisconsin’s rich tradition of supper-club dining, which included promotions ranging from an award-winning television commercial, to trucks wraps, and development of Travel Wisconsin Supper Club venues at Lambeau Field in Green Bay and the Kohl Center in Madison.
“Tourism is commonly referred to as an industry, but it’s really the people business,” Klett said. “Every destination, every visitor memory, is built upon interactions between our service providers and commercial enterprises and the people who come to enjoy our amenities and invest their families’ dollars with us. We shine with visitors when our communities and businesses excel at providing extraordinary experiences, and that’s where we always need to keep our focus.”
In leading VISIT Lake Geneva, Klett will be responsible for strategic planning, business development, marketing, promotions, building strong partnerships and keeping the organization well managed and financially fit.
Klett, who grew up in nearby Beloit — the only girl with nine brothers — looks forward to joining VISIT Lake Geneva.
“Some of my early memories include the wonders of the Lake Geneva area,” Klett said. “When I was Miss Wisconsin 1992 and traveled almost constantly, this was the community I escaped to for a battery recharge. Over the years I’ve continued to come here often with my family to enjoy the lake, the shops, the fine dining. This opportunity to represent a community I’ve loved for so long is special to me, and I can’t wait to get going.” More: 27 WKOW.com
St Cloud Area Chamber of Commerce Regional Profile and Membership Directory
The St. Cloud Area Chamber of Commerce 2017 Regional Profile and Membership Directory is available at the St. Cloud Area Chamber today! Thanks to the chamber team for their help and direction putting this together!
Town SquarePublications (www.townsquarepublications.com) can help you accomplish your chamber's gloss map, directory, community profile or publication needs at no expense to the chamber. Please email John Dussman at jdussman@tspubs.com or call (847)-427-4633.
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