#Chamber Executive Ongoing Education Weekly New Idea - Secrets of Savvy Networking - By Susan RoAne

Secrets of Savvy Networking Susan RoAne In this era of super-communications, making it means making connections--and putting those connections to work.

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More detailed description:

In this era of super-communications, making it means making connections--and putting those connections to work.

Now ace business consultant RoAne presents a practical, detailed guide that offers solid nuts-and-bolts advice, sound strategies, and handy tips on improving people skills, expanding resources, and effectively exchanging ideas, advice, and information.

RoAne is the bestselling author of How to Work a Room.

This book was listed on the Springfield Area (Missouri) Chamber of Commerce business book ideas on networking.

Chamber Executive Ongoing Education Weekly New Idea - Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth - By Erin Verbeck, Sarah Petty

A revelation for small business owners: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors.

Many small business owners feel pressure to discount their products and services, especially when times are tough. After all, how else will they keep up with the low prices offered by their discounting competitors? What they don't realize is that discounting is the last thing they should be doing if they want to win big. Sarah Petty and Erin Verbeck are here to show you that there's a radically different way to run a small business-- one in which the owners focus on creating specialized offerings and an over-the-top customer experience, not on matching the prices of their competition. Worth Every Penny encourages you to explore and use this model, which is designed to maximize your advantages over the big-box stores and other discounting competitors.

You'll learn how to:

--Build a brand that lays the foundation for you to charge what your offerings are worth.

--Create products, services and high-touch customer experiences to achieve healthy margins and an outspokenly happy and loyal client base.

--Understand how to use a pricing strategy that allows you to create demand and attract the right customers instead of discounting.

--Throw traditional advertising to the wind and implement a boutique way of marketing to excel in this competitive business environment.

--Learn the relationship-based sales skills needed to close every sale and have your clients clamoring for more.

The authors' strategies are enhanced by real-life business experiences and vivid anecdotes from all types of business owners--restaurateurs to contractors to professional service providers and photographers. With the advice in Worth Every Penny, you will be inspired to live your passion and pass your enthusiasm on to your customers. The result: a profitable business that avoids succumbing to the pressure to discount.

NEW YORK TIMES BESTSELLER

Sources: Multiple, including Amazon and Arlington Heights Memorial Library

Chamber of Commerce Executive Weekly New Idea: The Language of Trust: Selling Ideas in a World Full of Skeptics - By Michael MasLansky

The Language of Trust: Selling Ideas in a World of Skeptics

by Michael Maslansky, Scott West, Gary DeMoss, David Saylor

The Language of Trust: Selling Ideas in a World of Skeptics is a book about how to use language to undo the skepticism that a world of too much spin has created.

The book is based on more than a decade’s worth of research into how consumers and the public respond emotionally to often complex, difficult and controversial topics. Whether your goals are corporate positioning, introducing a new product, or re-framing the policy debate, language carries more influence than you might fully realize.

Your Truth vs. Their Truth

Most communicators believe they can “set the record straight” if only they can get people to understand their point of view—the “truth.” Except that “your truth” is not what matters to people. Only one view of the truth matters, namely that of your audience. By shifting your perspective into the worldview of your audience, you can dramatically increase the acceptance factor of your message.

Unfortunately, the truth will not always set you free. We live in a world of competing facts and story lines. The secret is learning to talk and mirror how your audience sees the world.

Source: Language of Trust Website

John Dussman is Midwest Manager for VillageProfile.com, working with chambers in Arkansas, Illinois, Indiana, Kentucky, Michigan and Missouri. More than 1500 Chamber of Commerce all over the United States have trusted Village Profile to produce their Membership Directories, Community Profiles, Visitor Maps and Publications, Economic Development magazines and Chamber of Commerce Maps. Contact John at (800)-600-0134 x239.