Chamber Executive Ongoing Education Weekly New Idea - Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth - By Erin Verbeck, Sarah Petty
A revelation for small business owners: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors.
Many small business owners feel pressure to discount their products and services, especially when times are tough. After all, how else will they keep up with the low prices offered by their discounting competitors? What they don't realize is that discounting is the last thing they should be doing if they want to win big. Sarah Petty and Erin Verbeck are here to show you that there's a radically different way to run a small business-- one in which the owners focus on creating specialized offerings and an over-the-top customer experience, not on matching the prices of their competition. Worth Every Penny encourages you to explore and use this model, which is designed to maximize your advantages over the big-box stores and other discounting competitors.
You'll learn how to:
--Build a brand that lays the foundation for you to charge what your offerings are worth.
--Create products, services and high-touch customer experiences to achieve healthy margins and an outspokenly happy and loyal client base.
--Understand how to use a pricing strategy that allows you to create demand and attract the right customers instead of discounting.
--Throw traditional advertising to the wind and implement a boutique way of marketing to excel in this competitive business environment.
--Learn the relationship-based sales skills needed to close every sale and have your clients clamoring for more.
The authors' strategies are enhanced by real-life business experiences and vivid anecdotes from all types of business owners--restaurateurs to contractors to professional service providers and photographers. With the advice in Worth Every Penny, you will be inspired to live your passion and pass your enthusiasm on to your customers. The result: a profitable business that avoids succumbing to the pressure to discount.
NEW YORK TIMES BESTSELLER
NEW YORK TIMES BESTSELLER
Sources: Multiple, including Amazon and Arlington Heights Memorial Library
Indy Region Submits Formal Application for Regional Cities Funding
Today, the nine-county Indianapolis metro formally submitted its Regional Development Plan for funding consideration through the state’s Regional Cities Initiative.
The Regional Development Plan makes the case for accelerating progress on three priority projects, using state investment to build on regional momentum:
- Red Line rapid transit route – a 35-mile, three-county rapid transit service;
- 16 Tech innovation district – a multi-industry, “live/work” development north of the IUPUI campus that will attract new research and development opportunities and high-skill STEM jobs;
- Expansion of the region’s trail and bikeway network, as a critical part of Indy’s ‘livability’ infrastructure.
Each of these projects play a unique role in talent attraction and quality place-making. Quality of life has become an economic imperative; as growing businesses list a skilled workforce as their top priority, successful regions appeal to talented workers and offer a growing labor force.
“The competitive landscape among U.S. cities and regions has changed significantly in the past decade. A traditional, “dealmaking” economic development approach is not enough. We must attract and retain top talent, develop great places and neighborhoods, all of which help existing businesses reach their full potential,” said Michael Huber, president and CEO of the Indy Chamber. Read more: Indy Chamber
Chamber interest: Register Today for Hobnob Mississippi 2015!
Held at its new location-the Mississippi Coliseum, Hobnob Mississippi is a fun political rally-styled event that features Mississippi's statewide elected officials and candidates for statewide office. Hobnob is held in late October or early November - usually less than a week before the general election. The event, which draws more than 1,500 leaders, features a morning of stump-styled political speaking, a special keynote address and entertainment. This is MEC’s most casual and exciting event of the year! More information: Mississippi Economic Council Hobnob
Check Out Pictures from last year's event!
Chamber Best Practices: Heart of Wisconsin Chamber website: Member Services & Events - Ribbon Cutting/Grand Opening Ceremony
EMPOWER. NETWORK. PROMOTE.
People, Businesses, Resources
All Heart of Wisconsin programs have an impact on the communities we serve.
EMPOWER
The Heart of Wisconsin member services and events empower member businesses through networking and business promotion opportunities.
A Ribbon Cutting/ Grand Opening Ceremony is a great opportunity to recognize and celebrate your business and it is an important part of your overall marketing and advertising plan. It also offers an opportunity to meet key leaders in the community and get aquainted with your neighbors and chamber members. As a member service, the Heart of Wisconsin Chamber would enjoy helping your business celebrate with a Grand Opening, Ribbon Cutting or Groundbreaking Ceremony.
Your business must meet one of the following criteria:
A New Business
Changed ownership or under new management
Moved to a new location
Have been remodeled or expanded at its present location
Chamber Best Practices: Paducah Chamber of Commerce Business Education Partnership (BEP)
The mission of the Business Education Partnership (BEP) is to develop collaborative partnerships between business and education and become a pro-active voice for educational issues at the local, regional, and state level. BEP is a separate 501 C-3 organization that was started in 1996. It is a community network that forms working relationships between our regional businesses, post-secondary education, and the McCracken County Public Schools, Paducah Public Schools, Community Christian Academy and St. Mary School systems.
Partnership Goals
- Enhance learning experiences for students and educators
- Promote life long learning
Partnership Benefits
- Workforce development
- Provide business input and application in education
- Enrich the quality of life in our region through skill and assessment training
Business Partnership Programs
- BEP Web site Partners
- Leadership Paducah
Educational Community Partnerships
- School-to-Careers
- 4-H Youth Development
- Prichard Committee
- 4-H American Private Enterprise
- P-16 Council
- West Kentucky Educational Co-op (Gear-Up)
- Paducah City & McCracken County School Systems
- Girl Scouts
- Community Christian Academy
- St Mary's School System
Educational Community
- Enhance the learning process and enlarge the resource pool for teachers
- Address issues and concerns from a business perspective
- Create stronger community relationships
- Provide knowledge of the business world and its expectations for future employees
For additional information contact Sandra Wilson at 270.443.1746 or email to swilson@paducahchamber.org
Rhonda Ludwig returns to Geneseo Chamber of Commerce
Rhonda Ludwig returns to Geneseo Chamber of Commerce
A familiar face is returning to the Geneseo Chamber of Commerce. Rhonda Ludwig of Geneseo has been named the chamber’s new executive director.
Ludwig previously served as the Geneseo Chamber of Commerce director from 2007 to 2010. Ludwig replaces chamber director Rhoni Perrine who resigned on June 5.
A life-long Geneseo resident, Ludwig and her husband, Brian, have one daughter, Lauren. Read more: Geneseo Republic
Chamber commission: 'Go Bike!' rack locations around Richmond
The Go Bike! racks topped with art by Richmond artists for the UCI Road World Championships started going up last week and will continue to be installed this week.
Twelve bike racks are going up around town for the Go Bike! project.
A total of 30 bike racks were created for the project. As more sponsors step forward, more bike racks will be installed.
Richmond artists including Ed Trask, Matt Lively and Amie Oliver created artwork for the “Go Bike!” racks. The medallions were cast locally at OK Foundry with patterns created by local design group Tektonics. Read more: Richmond Times Dispatch
Visitor Information
Welcome to the Annual Applefest! Located in Downtown Coldwater, this festival attracts thousands of spectators each year. You can enjoy deep fried donuts, apple pie, visit hundred of craft booths, listen to live music and much more! There will be a Kid Zone area with a bouncy house and other kid activities. You don't want to miss the biggest festival of the year! Free parking is available downtown.
Vendor Information
If you would like to be a part of Strawberryfest please click on one of the applications below that applies to you. There will be thousands of spectators flooding the streets of Downtown Coldwater and you won't want to miss it!
REGISTER ONLINE HERE
Or, download an application & mail payment...
Craft Vendor Application
Food Vendor Application
Corporate Sponsor Application
Non Profit Application
REGISTER ONLINE HERE
Or, download an application & mail payment...
Craft Vendor Application
Food Vendor Application
Corporate Sponsor Application
Non Profit Application
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