A. Required links/icons - Include all required links/icons on your site, in compliance with relevant guidance. Required links include, but are not limited to: privacy policy, FOIA info, USA.gov
See full list of required links/icons
B. Customer service - Agencies must set service standards and use customer feedback to improve the customer experience. Agencies that provide significant services directly to the public are required to identify and survey their customers, establish service standards and track performance against those standards, and benchmark customer service performance against the best in business.
C. Search - Ensure your website includes a search function, to help the public easily locate government information. Follow industry standard best practices to ensure your search function is as effective as possible. Write content in Plain Language, using the words of your customers, so they can easily find what they need when searching the web or your website
D. Plain Writing Act - Requires the federal government [executive branch] to write all new publications, forms and publicly distributed documents in a “clear, concise, well-organized” manner.
E. Accessibility/Section 508 - Make online information and services fully available to individuals with disabilities; Conduct accessibility testing when making significant changes to your site, or before launching a new site
Designing sites to work well on mobile devices usually also improves overall accessibility
Get more information here: http://www.howto.gov/web-content/requirements-and-best-practices/checklist#plain-writing-act
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