#BestChamber practices: A note from Kyle Sexton, the Nation's Foremost Chamber of Commerce Tiered Dues Membership Expert; Town Square Publications Chamber Membership Directories, Maps, Apps, Quarterly Magazines, NEW MOVER magazines, Digital Directory Sales and Community Profiles: The no cost, no risk BEST Chamber Publishing Partner in the USA!

 Good morning #ChamberWorld! It's going to be a great day! 

#BestChamber practices: A note from Kyle Sexton, the Nation's Foremost Chamber of Commerce Tiered Dues Membership Expert

Editor's note: I have no affiliation or commercial interest in Kyle Sexton's products or services. I consider him to be the best tiered dues membership expert in the nation - John Dussman

Hi John,  On December 2nd, I'm teaching a group of chambers just like yours how to find the members who will invest TEN TIMES what your basic members invest. Oh, Kyle, that only applies to big chambers, you're thinking?  In fact, it applies to chambers of 100 or 3,000 the same way. And you have members who will invest 20x too!  Now Kyle -- that's just crazy talk.  I have to admit, it IS crazy-fun to have members tell you, "You're not worth $300 a year; you're worth $6,000 to us." Crazy-fun.  It's crazy-perplexing, however, to discover that the 10x and 20x investors don't want more of what you offer at the lower levels. They want different.  It's counter-intuitive. So all the chambers that built their tiers by themselves (or copied another chamber that did it themselves) don't realize how much bigger their membership revenue can be because they never imagined what they could offer a 20x investor (or higher!) within their current budget and staff structure, which is exactly the problem I've set out to solve. It's my obsession.  The 20x investors want to partner with you and help you get something DONE with your chamber (and the 10x investor wants to be in the room with the 20x investor). They both want to get something done in:  ·         Talent recruitment and retention ·         Housing ·         Workforce development ·         Promoting the trades ·         Underserved populations in your community ·         Minority business ownership ·         Enhancing the entrepreneurial ecosystem in your region I've been fixing tiered membership structures for almost as long as I've been building them. And no one has built more chamber menus over the last 15 years than I have. No one else has eliminated every down-side to changing your business model -- which allows you to migrate your members over time (<-- this is pronounced "allows you to sleep at night).  I'm going to be teaching this structure to a whole GROUP of chambers starting on December 2nd. You will learn:  1.    The formula for pricing and value based on YOUR situation 2.    The processes and timelines that make this conversion simple to manage 3.    The mindset that helps you make better decisions for your membership 4.    The approach that gets the best outcome for new members AND existing members (<--- this is what most chambers miss by going it alone) Here are the details I don't want you to miss.  ·         Applications are NOW OPEN for the next group coaching for chambers who want to convert to tiers for 2022.  ·         Since the pandemic, more chambers have converted to value-based membership tiers than EVER before ·         I will show you how to eliminate every imaginable downside you so you can grow with confidence ·         I'm giving you my Million Dollar Menu so you don't have to hire a designer for your new structure ·         You won't have to wait until 2023 to launch -- let's gooooo!  This group coaching program is called ChamberThink Blueprint. And I'm getting emails about it like this:  "Julie from South Shore (MA) Chamber was just talking about your ChamberThink Blueprint program to launch their membership tiers … I absolutely want in the next one… How do I get in?" What you need to know:  ·         Our Build Day is 11am to 5pm Eastern Time on Thursday December 2nd, 2021 (Recorded in case you're booked already) ·         Our Launch Planning Day is Thursday, December 16th, 2021 (Also recorded) ·         Monthly Coaching Calls run January through June to get you launched with the support you need (you guessed it -- these are recorded for playback) ·         The cost of this program will be recovered on your very first membership upgrade ·         Priority is given to chambers with 350 or fewer members, but others are often accepted ·         The principles of ChamberThink Blueprint work for chambers from 100 members to 2700 members ·         I offer payment options so cost is not a barrier for ANY chamber, ever ChamberThink Blueprint addresses every threat to your conversion to value-based membership tiers. For example: 1.    You won't lose members because of the conversion 2.    You won't have any members choose a lower investment than where they invest now (I show you how) 3.    You won't have to raise anyone's price who doesn't want in yet (I tell you exactly what to say if they ask) It's EASY to apply: just fill out the interest application on this page to tell me about your Chamber. Next steps inside the application -- it's all up to you.  Lisa in Minnesota just launched her tiers in February and was up more than $20,000 per year after just 2 days of meetings with members. Jenna in Texas launched last October and was up more than $30,000 per year after her first 2 days. Both of these outcomes during a pandemic? YES.  You can do this. You deserve a membership structure built for today's members.  You shouldn't have to use the archaic dues structure you inherited when you joined the chamber profession.  You've been leading through change for the entire past year. This change will be a WELCOME one.  Deliver more value within your existing budget and staff by joining ChamberThink Blueprint. Apply today. I can't wait to see you inside.  All the Best,  Kyle Sexton ChamberThink Strategies Kyle Sexton <kyle@chamberthink.com> // Stronger Communities, Better Businesses

Apply by Wednesday, November 24th

 

TLDR ~ ChamberThink Blueprint is accepting applications from Chambers who want to switch to tiers, offer your members more value, and finally monetize the insane value you have given your members over the past year. The cost of the program is recovered in your very first membership upgrade. Click to apply.

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