Monday, March 24, 2014

Chamber Exec Ongoing Education Book: The 22 immutable LAWS OF BRANDING -Al Ries and Laura Ries; iCea iDea of the week; Famous Chamber of Commerce Quotations: Peter Drucker; Illinois Prosperity Project Gains Momentum; Newsmakers 2014: Steve Halter, president of the Greater Poplar Bluff Area Chamber of Commerce




Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.
The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding


Source: Harper Collins Publishers


Indiana Chamber Executives Association IDEA of the Week

iCea iDea of the week . . . .  



Where's Andrea Wednesday . . . Each Wednesday, Andrea Miller,  the Executive Director of the Lincoln County (KY) Chamber takes a mystery picture at a member business and posts it on Facebook.  The first person to accurately guess where she is gets their name in a drawing for tickets for an upcoming event they are having (currently the annual dinner taking place in April).  The fun pictures each week help promote Chamber businesses, prizes are involved for those participating,  and the Executive Director has an opportunity to get to know the members better.  

Source: Indiana Chamber Executives Association - Iceaonline.com - Shelli Williams 

Famous Chamber of Commerce Quotations

Efficiency is doing things right. Effectiveness is doing the right things. – Peter Drucker


Illinois Prosperity Project Gains Momentum


The Illinois Prosperity Project is built on this belief: When Illinois citizens are informed and active in government and elections, our families, our communities and our state benefit.
The Illinois Prosperity Project is a nonpartisan endeavor of employers and trade associations located throughout the state and is designed to help educate our citizens about issues that impact job security, economic competitiveness, wages and benefits – and ultimately our future prosperity.
  
Through the Illinois Prosperity Project, employers and employees can obtain information and materials that explain, in simple language and a nonpartisan way, the importance of state and federal elections. This includes information on candidates, issues and public policies that affect job security and the economy – information every citizen should consider when they go to the polls to vote.
Check back frequently to find more information about Illinois elections process, and be sure you and your family are registered to vote and exercise that right during the Primary and General Elections.

Here are the key issues facing Illinois as outlined on the Illinois Prosperity Project website:

Economic Development and Job Creation
Illinois is the fifth-largest industrial state and we are home to numerous dynamic, successful businesses and institutions that comprise a diverse economy.  But our record on job creation has been poor, even long before the economic recession settled in.  State unemployment rates now averages between 9% to 10% with some areas suffering much higher percentages.  In a 2009 report by the American Legislative Exchange Council, Illinois ranked 48th in the nation in terms of job creation.  Our state has shed over 52,000 manufacturing jobs alone over the past year as more than 700 manufacturing firms have shut their doors. 
Education and Workforce Development
The Illinois Chamber of Commerce recognizes that the strength of the state’s economy and ability of its workforce to compete on a global scale rests on the quality of the state’s education system.  The state and the business community fail when students are not challenged to succeed.  The Illinois Chamber believes we should build a stronger compact between employers and educators so we are preparing our children for the jobs of today and tomorrow – whether that job demands a college education, a graduate degree, skills training in community or technical colleges, high school degree or union apprenticeships. 
Environment and Energy
United States is facing the worst economic challenges since the Great Depression and Illinois is faring worse than most. A new report from the American Legislative Exchange Council ranks our economic performance among the ten worst states in the country and our unemployment rate of 11% exceeds the national average. 
Healthcare
Illinois employers spend approximately $25 billion annually for health care benefits. While the cost of health care is important, employers and consumers must be able to expect quality health care from medical providers and their health plans.  Healthy employees are productive employees.  With quality and efficiency improvements, Illinois will be better postured to increase access to health care coverage.  Without such improvements, the number of uninsured will increase and Illinois will be a decreasingly attractive state for businesses to locate.
Infrastructure
Illinois’ transportation system plays a pivotal role in the nation’s ability to move goods and people because of its geographic location and extensive road, rail, airport and waterway network.  It also serves as a critical factor in maintaining the current and future economic vitality of the state.

International Trade
Chicago’s O’Hare International Airport is an established gateway to the world. The concentration of foreign consulates and ethnic diversity of Chicago are indicative of a world-class city. Measured by container cargo traffic alone, Chicago is ranked the second busiest port in the world.
Taxes/State Finances 

In order to stimulate growth and attract new jobs to Illinois, the state must significantly improve its business tax climate.  The non-partisan Tax Foundation gave Illinois dismal marks for its high sales, unemployment insurance and property taxes, which ultimately culminated in a state business tax climate ranking of 30th in the nation- a drop of seven slots from the previous fiscal year. 
Tort Reform
Illinois’ legal climate is one of the worst in the nation, ranking 46th out of 50 states for lawsuit abuse, according to Lawsuit Climate 2008: Ranking the States – an annual Harris Interactive Survey conducted for the U.S. Chamber Institute for Legal Reform.  In addition, Cook County was named the second least fair and reasonable litigation environments in the nation.
Workers' Compensation
Workers’ compensation in Illinois is in dire need of reform.  Illinois’ workers compensation costs are the 11th highest in the nation, up from 21st in the nation just 3 years ago.  Furthermore, the state’s workers’ compensation costs are far higher than surrounding states, which means Illinois is growing more susceptible to losing jobs to bordering states where companies can find relief from these increasing costs.

Contact:
Todd Maisch
Vice President of Government Affairs
217. 522. 5512 ext. 233

Andrew Proctor
Director of Advocacy
217. 522. 5512 ext. 296

Sarah Frye
Manager of Legislative Relations
217. 522. 5512 ext 243

Source: Illinois Prosperity Project - www.IllinoisProsperity.org 
  
Newsmakers 2014: Steve Halter, president of the Greater Poplar Bluff Area Chamber of Commerce

The year 2013 was a great one for Steve Halter, president of the Greater Poplar Bluff Area Chamber of Commerce. First, he received his professional economic development certification, and then he won the Glenn Shepard Excellence in Leadership Award, chosen from a small pool of nominees nationwide.

"I love to help businesses succeed and to promote the community that I grew up in," says Halter, whose childhood home is less than a mile from his office. "I am most passionate about seeing our community prosper. Many people want to focus on growth, but I believe that growth is always a result of business prosperity." Read More: Southeast Missourian





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