Chamber Executive Ongoing Education Weekly New Idea: Aaker on Branding: 20 Principles That Drive Success by David A. Aaker
Aaker on Branding
presents in a compact form the twenty essential principles of branding
that will lead to the creation of strong brands. Culled from the six
David Aaker brand books and related publications, these principles
provide the broad understanding of brands, brand strategy, brand
portfolios, and brand building that all business, marketing, and brand
strategists should know.
Aaker on Branding
is a “go-to” source for how you create and maintain strong brands and
synergetic brand portfolios. It provides a checklist of strategies,
perspectives, tools, and concepts that represents not only what you
should know but also what action options should be on the table. When
followed, these principles will lead to strong, enduring brands that
both support business strategies going forward and create coherent and
effective brand families.
Those now interested in and
involved with branding are faced with information overload, not only
from the Aaker books but from others as well. It is hard to know what to
read and which elements to adapt. There are a lot of good ideas out
there but also some that are inferior, need updating, or are subject to
being misinterpreted and misapplied. And there are some ideas that,
while plausible, are simply wrong if not dangerous—especially if taken
literally.
Aaker on Branding offers a
sense of topic priorities and a roadmap to David Aaker’s books,
thinking, and contributions. As it structures the larger literature of
the brand field, it also advances the theory of branding and the
practice of brand management and, by extension, the practice of business
management. Read more: Barnes & Noble
Minneapolis Chamber is looking for you to: Drive Emerging Leaders
We are looking for energetic people to join the current DRIVE board. Candidates are passionate about helping young professionals develop and grow their networks while becoming more connected to the community. The board members shape DRIVE’s programming, community outreach and commit to the following:
There are a limited number of board seats available and members must belong to the Chamber of Commerce. The application deadline is October 20, 2014.
If you have any questions about the application or the board please contact Christine Levens at clevens@minneapolischamber.org. Read more: Minneapolis Regional Chamber
State Chamber of Oklahoma: Gross Production Tax Challenge Dismissal Will Keep State Economy Growing
Heart of Wisconsin Chamber introduces manufacturing careers to young audience.
In Wood County, action is being taken to close the skills gap and introduce manufacturing careers to youth. The Heavy Metal Bus Tour, founded by the Heart of Wisconsin Chamber of Commerce, has taken more than 250 area middle and high school students on tours of area manufacturers (including NewPage facilities). Students need to know that there are amazing careers (at some amazing businesses) that are available right in their own backyard. Incourage Community Foundation has brought business and education leaders together to form the Business and Education Committee. The committee (which includes NewPage representatives) has held open discussions on the skills that are needed at local manufacturers. Tours and classes have been held at both manufacturers and schools to get an understanding of the opportunities and challenges each group faces. The committee looks to find ways to energize youth in the STEM subjects of science, technology, engineering and math. Read more: Stevens Point Journal
Chamber Tweet of the Day: Kansas Chamber now on Instagram
The Kansas Chamber @KansasChamber
New Chamber offices - Deadwood SD eyes $3.5 million gateway visitor/business center
The public is invited to weigh in on a proposed new visitor center to be located in Deadwood’s Lower Main parking lot. With a potential $3.5 million price tag, the centens designed to spruce up Deadwood’s south entrance, calling more attention to neighboring downtown and providing a more customer-friendly informative start to the Deadwood visitor experience.
Request for proposals on the project were solicited late last year with seven responses garnered. Deadwood’s Parking and Transportation Committee then chose four designs, and 30-minute interviews were conducted with those four companies.
The Deadwood City Commission approved entering into a contract with Chamberlin Architects to develop a master plan for the Lower Main parking lot and Visitor Center at a cost not to exceed $39,520 at a Jan. 21 meeting. A copy of the proposal is on file at the Deadwood Police Department for members of the public interested in viewing it.
“This has the potential to be a game changer,” said Deadwood Parking and Transportation Committee Chairman and Police Chief Kelly Fuller. “This is a three-acre blank canvas. We’re looking at building a new visitor center with the potential to house the Chamber of Commerce. Read more: Black Hills Pioneer
Chamber Directory or Map
Get a free estimate for your chamber on a professional gloss chamber map, chamber app, community profile or membership directory. Call John Dussman of Village Profile at (800)-600-0134 x239 or email jdussman.vp@villageprofilemail.com. If your chamber has 500 members or more, please ask about the several multimedia options available to your chamber.
Kennett, Mo Chamber of Commerce tax-free holiday poll goes live online
At last Tuesday's Kennett City Council meeting, during a discussion as to whether the city should continue to opt out of Missouri's annual tax-free holidays, the Executive Director of the Kennett Chamber of Commerce told council members the Chamber would implement a poll for members to take, expressing their opinions on the issue. Director Melissa Combs said she would gather the results and report back to the council.
In an e-mail sent to Chamber members on Tuesday, Combs said, "The Chamber of Commerce is conducting a poll on behalf of the city council to determine if the public would like to participate in the annual 'Sales Tax Holiday' that the State of Missouri hosts each year. Please click the link below to complete a confidential survey on the subject." The poll is now live, online Read more: The Daily Dunklin Democrat
Famous Chamber of Commerce Quotation: (Leadership)
“Too many companies believe people are interchangeable. Truly gifted people never are. They have unique talents. Such people cannot be forced into roles they are not suited for, nor should they be. Effective leaders allow great people to do the work they were born to do.” ~ Warren Bennis
Forbes 43/50
Minneapolis Chamber is looking for you to: Drive Emerging Leaders
Board Member Application
We are looking for energetic people to join the current DRIVE board. Candidates are passionate about helping young professionals develop and grow their networks while becoming more connected to the community. The board members shape DRIVE’s programming, community outreach and commit to the following:
- Attend as many roundtables as possible; roundtables are the third Friday of the month, January-October.
- Attend and promote roundtable and networking events through personal and additional organizational networks and social media platforms.
- Attend quarterly Board meetings at the Local from 4 to 5 p.m. in the months of dates for January, April, July, and October.
- Work with at least one sub-committee.
There are a limited number of board seats available and members must belong to the Chamber of Commerce. The application deadline is October 20, 2014.
If you have any questions about the application or the board please contact Christine Levens at clevens@minneapolischamber.org. Read more: Minneapolis Regional Chamber
State Chamber of Oklahoma: Gross Production Tax Challenge Dismissal Will Keep State Economy Growing
Today’s dismissal of a challenge to the provisions of House Bill 2562 brings certainty to one of the most important industries in the state. The gross production tax rate compromise allows companies to move forward with plans for drilling in the coming year.
“A recent study of Oklahoma’s oil and gas industry by the State Chamber Research Foundation shows how important the energy sector is to the state,” said State Chamber President and CEO Fred Morgan. “Providing assurance for companies that invest billions of dollars and employ tens of thousands of people in Oklahoma will only help the economy.” Read more: State Chamber of OklahomaHeart of Wisconsin Chamber introduces manufacturing careers to young audience.
In Wood County, action is being taken to close the skills gap and introduce manufacturing careers to youth. The Heavy Metal Bus Tour, founded by the Heart of Wisconsin Chamber of Commerce, has taken more than 250 area middle and high school students on tours of area manufacturers (including NewPage facilities). Students need to know that there are amazing careers (at some amazing businesses) that are available right in their own backyard. Incourage Community Foundation has brought business and education leaders together to form the Business and Education Committee. The committee (which includes NewPage representatives) has held open discussions on the skills that are needed at local manufacturers. Tours and classes have been held at both manufacturers and schools to get an understanding of the opportunities and challenges each group faces. The committee looks to find ways to energize youth in the STEM subjects of science, technology, engineering and math. Read more: Stevens Point Journal
Chamber Tweet of the Day: Kansas Chamber now on Instagram
The Kansas Chamber
We are now on Instagram! Follow Kansas_Chamber today to check out our latest event pictures and more!
New Chamber offices - Deadwood SD eyes $3.5 million gateway visitor/business center
The public is invited to weigh in on a proposed new visitor center to be located in Deadwood’s Lower Main parking lot. With a potential $3.5 million price tag, the centens designed to spruce up Deadwood’s south entrance, calling more attention to neighboring downtown and providing a more customer-friendly informative start to the Deadwood visitor experience.
Request for proposals on the project were solicited late last year with seven responses garnered. Deadwood’s Parking and Transportation Committee then chose four designs, and 30-minute interviews were conducted with those four companies.
The Deadwood City Commission approved entering into a contract with Chamberlin Architects to develop a master plan for the Lower Main parking lot and Visitor Center at a cost not to exceed $39,520 at a Jan. 21 meeting. A copy of the proposal is on file at the Deadwood Police Department for members of the public interested in viewing it.
“This has the potential to be a game changer,” said Deadwood Parking and Transportation Committee Chairman and Police Chief Kelly Fuller. “This is a three-acre blank canvas. We’re looking at building a new visitor center with the potential to house the Chamber of Commerce. Read more: Black Hills Pioneer
Chamber Directory or Map
Get a free estimate for your chamber on a professional gloss chamber map, chamber app, community profile or membership directory. Call John Dussman of Village Profile at (800)-600-0134 x239 or email jdussman.vp@villageprofilemail.com. If your chamber has 500 members or more, please ask about the several multimedia options available to your chamber.
Kennett, Mo Chamber of Commerce tax-free holiday poll goes live online
At last Tuesday's Kennett City Council meeting, during a discussion as to whether the city should continue to opt out of Missouri's annual tax-free holidays, the Executive Director of the Kennett Chamber of Commerce told council members the Chamber would implement a poll for members to take, expressing their opinions on the issue. Director Melissa Combs said she would gather the results and report back to the council.
In an e-mail sent to Chamber members on Tuesday, Combs said, "The Chamber of Commerce is conducting a poll on behalf of the city council to determine if the public would like to participate in the annual 'Sales Tax Holiday' that the State of Missouri hosts each year. Please click the link below to complete a confidential survey on the subject." The poll is now live, online Read more: The Daily Dunklin Democrat
Famous Chamber of Commerce Quotation: (Leadership)
“Too many companies believe people are interchangeable. Truly gifted people never are. They have unique talents. Such people cannot be forced into roles they are not suited for, nor should they be. Effective leaders allow great people to do the work they were born to do.” ~ Warren Bennis
Forbes 43/50
