Chamber Executive Ongoing Education Weekly New Idea: Patients Come Second: Leading Change by Changing the Way You Lead by Paul Spiegelman and Britt Berrett; #lovemychamber - Benefits of Chamber Membership Requiring No Effort $1435: Palm Desert Area Chamber; Cybersecurity - a tip from the U.S. Chamber of Commerce

In the last 5 years, we have seen a sea change in healthcare.  The term ”consumerism” has taken hold, meaning that healthcare consumers are now empowered to take ownership of their own healthcare.  This is the result of several converging trends.  First, information about the cost and quality of healthcare delivery is readily available to the public. You can compare physicians and hospitals with ease in a couple of clicks.  Couple that with the advent of high-deductible health plans and the consumer now has the requirement (and financial incentive) to manage their care more proactively.

This has resulted in hospitals and other healthcare providers putting the patient at the center of the delivery model.  Rather than focus solely on clinical results, hospitals are correctly realizing that the customer is the patient, and the patient is going to look at their entire experience (“the patient experience”) in addition to the clinical outcome.

But here’s the rub.  In any business, you can’t take care of customers if you don’t take care of employees. Healthcare is no different.  We must find ways to engage our nurses administrative staff, physicians,  housekeeping staff, supervisors, switchboard operators, etc. so that they WANT to provide great service to their patients.  It’s not that we think patients are not important.  But, there is a direct correlation between employee loyalty and customer loyalty. And with more restrictive reimbursements on the horizon, the pressure will continue to rise on patient acquisition and retention.

We decided to write this book to share data on the connection between employee engagement and patient loyalty, to share stories of how this has worked in our organizations, and to leave readers with practical tools and tips to implement immediate change in their organization.

- See more at: Patients Come Second

#lovemychamber - ROI Benefits of Chamber Membership Requiring No Effort - $1435: Palm Desert Area Chamber

What is Your Chamber Membership Worth?
If You Don't Participate in any Programs or Events
It will have you seeing GREEN
As a Palm Desert Chamber Member you automatically receive all the following benefits; No effort is required:
• Business listing in the Chamber's Business Directory, 5,000 copies annually
$350
• 30 day web site listing on the Chamber's Front page
$200
• Web site listing, with your link, visited by over 50,000 unique visitors annually
$175
• Monthly Palm Desert Chamber B2B publication
$60
• Palm Desert Chamber Business Directory
$25
• Annual listing in the B2B for renewing your membership
$50
• Tax deduction for your Chamber membership investment * consult your tax professional
$300
• Office Depot Savings Program (Small Business average savings)
$200+
• MyChamberApp listing, map, link and info
$100
• Exclusive customer referral service
Priceless
•Collective business voice through the Chamber's legislative advocacy program
Priceless
•Opportunities to promote through your provided testimonials, press releases
Priceless

Your total dollar value for doing nothing is $1,435.00

Add networking at monthly events and special functions and your value has just increased three fold with the Valley’s largest Chamber of Commerce.
For simply being a Chamber member, your Return On Investment will astonish you. Remember, this is only the benefits of membership if you do not participate in any programs, events or cost savings. This is what your business can receive for doing absolutely nothing but being a member. Imagine being ACTIVE!
A Recent STUDY was done by The Shapiro Group with these eye opening statistics on Chamber Membership:
When consumers know that a small business is a member of the chamber of commerce, they are
44% more likely to think of it favorably and 63% more likely to purchase goods and services from the company in the future.
When consumers know that an insurance company is a member of the chamber of commerce, they are 43% more likely to consider buying insurance from it.
When a consumer thinks that a company’s products stack up better against the competition because the company is highly involved in its chamber of commerce, it is because he or she infersthat the company is trustworthy, involved in the community and is an industry leader. 59%of consumers think that being an active member of the chamber of commerce is an effective business strategy overall. It is 29% more effective, however, communicating to consumers that a company uses good business practices and 26% more effective for communicating that a business is reputable.
If a company shows that it is highly involved in the local chamber (i.e. sits on the chamber board), consumers are 12%more likely to think that its products stack up better against the competition.
When consumers know that a restaurant franchise is a member of the chamber of commerce, they are 40%
more likely to eat at that franchise in the next few months.
72559 Highway 111 Palm Desert, CA 92260 P: 760-346-6111 F: 760-346-3263 www.pdcc.org

Cybersecurity - a tip from the U.S. Chamber of Commerce

Barely a day goes by that news headlines aren’t reporting the breach of an organization’s network or the loss of a laptop. To make matters worse, the tools that nefarious actors—including individual hackers and organized criminals—use to steal company, employee, and customer data, money, or intellectual property from businesses are increasing in scope and sophistication. Some businesses are good at updating their approaches to fit a changing security landscape, but criminals are good at adapting as well. For businesses trying to avoid becoming victims, an obvious question arises about what kinds of threats are most commonly faced. Read more: Small Business Nation