Chamber Executive Ongoing Education Weekly New Idea - Do It! Marketing - 77 Instant Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition - By David Newman

I attended the MACP conference for chamber executives, and one of the highlights was a talk given by David Newman. He took multiple chamber themes and made them into simple action items.

Chamber of Commerce Action Areas:
1. Recruiting
2. Retention
3. Marketing
4. Programming

Do It Marketing
D- Define
O- Organize
I- Implement
T- Track

Make every action item a VERB, NOUN, DATE - Example: Call Steve Monday

Define your Best Customers (members):

Most Likely to Stay
Most Likely To Volunteer

What Customer is not for you?

Membership Value Proposition - Why do they Join?
Program Development Proposition - Why do they Attend?
Engagement - Who do I Serve?
Retention - Why do I Stay?

There are Four Levels of Marketing

1. Strategy - Why to? What you Should NOT be Building, Offering, Selling
2. Tactics - How to
3. Initiatives
4. Action Steps - VERB, NOUN, DATE

Define 2 major Strategies - develop and expand the strategies - there will be dozens of tactics

Defining major Strategies - Survey your members. What are they most interested in?

Possible Ideas:

1. Marketing/Sales (Growth)
2. New Ideas (Innovation)
3. Leadership & Management (People)
4. Training and Development (People)
5. Network & Sharing (Community)
6. Other (Advocacy, Lobbying, Insurance, Politics)

Survey: You can't fulfill your member's needs, until you know what your membership's needs are.

Below is information about the book written by David Newman - Do It! Marketing

As a small-business owner or solopreneur, you wear many hats--perhaps the most important of which is marketer. 

But these days, with so many new ways to reach customers and clients -- and only so much time in the day -- it's hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? 

Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed.

Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."

Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense book reveals how to:

• Avoid blah, blah, blah marketing
• Use magnetic marketing strategies that pull (not push) qualified prospects into your world
• Get noticed using the power of 3PR
• Position yourself as the go-to expert in your field
• Become the obvious choice by building your Thought Leadership Platform
• Do social media right
• Zero in on your customers' pain/gain factors
• Learn to speak prospect language about prospect problems
• Generate a steady stream of referrals
• Identify and focus on high-payoff marketing activities
• Gain clarity, confidence and control so you sell more - more easily and more often
• Cultivate and leverage enthusiastic advocates
• And more 

Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, Do It! Marketing shows you how to stop "marketing by accident" and start outsmarting, out-positioning, and out-executing the competition.