Chamber Executive Ongoing Education Weekly New Idea: Blue Ocean Strategy by W.Chan Kim and Renee Mauborgne

In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and Renée Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans": untapped new market spaces ripe for growth. 

Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the wave?

Multiple sources including Springfield-Greene County Library District and Amazon.com


Famous Chamber of Commerce Quotation on Political Action:

“Business must learn the lesson long ago learned by labor and other self-interest groups. This lesson is that political power is necessary; that such power must be assiduously cultivated and that, when necessary, it must be used aggressively and with determination – without the reluctance which has been so characteristic of American business.”

-- Justice Lewis F. Powell, 1971, in a memo to the U.S. Chamber of Commerce, prior to his appointment to the U.S. Supreme Court