Wednesday, January 29, 2014

#bestchamber practices - DeKalb Chamber of Commerce Monthly Radio Show

The DeKalb Chamber of Commerce has always been one step ahead of the crowd. They have a multi-media approach to getting the word out about their membership and their member events and their monthly radio program are this week's example of best chamber practices.

For more than 85 years, the DeKalb Chamber of Commerce has worked together with members to provide support and assistance to help the area’s business climate.


Executive Director Matt Duffy gave us the background on the chamber's approach to using broadcast on a regular basis. 

"Our radio show is something that we do once a month as a 20 minute discussion with the local DJ, usually a staff person (mostly me) and a local nonprofit or member rep. We cover an upcoming program or event that the guest has coming up and we'll cover a couple of our upcoming events or programs too. The feedback has been positive and it's  been good PR and additional exposure. We... recognize our Platinum Sponsors on each show."

The mission of the DeKalb Chamber of Commerce is: To serve and advance business interests of the Greater DeKalb Region. This is a great example of using every avenue available to get local information to the community about your membership. The chamber keeps podcasts of each show available on their website at www.dekalb.org along with a quick link on their chamber information page extending the value of each broadcast.
  

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