Which Words Can Boost Your Email Open Rate?

• Specific words used in email subject lines can have a big impact on open and click rates, according to a study by Adestra. For example, the word "alert" in subject lines had a 38.1% higher than average open rate and 61.8% higher click rate, while other commonly used words dramatically lowered open and click rates. The word "learn," for instance, had a -35.5% lower than average open rate and -60.8% lower click rate. Differences also existed between the same words depending on if they were used for B2B, B2C or e-commerce messages. To view the study and see the full list of subject line words along with how they performed, go to http://dbhc.us/9
  
  Source: www.adestra.com