Road to Relevance: 5 Strategies for Competitive Associations by Harrison Coever and Mary Byers
Use insights from Road to Relevance to help move your organization to greater discipline, focus, and value. Framed by five key strategies, Road to Relevance is a guide to competitive advantage. The five strategies and related disciplines are clearly defined, and their execution is explained and illustrated through examples.
Among other takeaways, you'll learn
- how to identify strengths that deserve a concentration of resources
- the value of a coordinated product and service portfolio and how to achieve one
- the negative effect that marginal or underperforming activities have on your organization and ways to abandon them
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